Stacy's Rise Project 2019: A Salute to Female Entrepreneurs

PepsiCo Design and Innovation's Unique Packaging Celebrates Women's Journey to Success

Stacy's Rise Project 2019 was inspired by the altruistic nature of supporting women in business. The design team carefully selected six female artists, each tasked with depicting a phase in 'The Rise.' This term was coined to represent the unique journey women business founders undertake on their path to success. The phases of The Rise include Inspiration, Courage, Grit, Nourishment, Success, and Community. Each artist was chosen based on their ability to represent a specific phase.

Stacy's Pita Chips, a company founded by a strong female entrepreneur, launched this project as its biggest effort yet to support women during Women's History Month in March 2019. The Rise Project saw the launch of Stacy’s third annual collection of limited-edition bags, each featuring original artwork from the selected female artists.

The uniqueness of this design lies in its roots and the message it conveys. The project not only celebrates the journey of women in business but also showcases the brand's commitment to supporting women's empowerment. The limited-edition bags serve as a canvas for female artists to express their interpretation of the phases of The Rise, making each bag a unique piece of art.

Stacy's Rise Project 2019 has been recognized for its unique concept and execution. It was awarded the Golden A' Packaging Design Award in 2020. This prestigious award is granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom. The award recognizes products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Stacy's Rise Project 2019 is more than just a packaging design project. It is a celebration of female entrepreneurs, their journey, and their success. It is a testament to the power of design in conveying a powerful message and making a significant impact. Through this project, PepsiCo Design and Innovation has set a new standard in packaging design, one that goes beyond aesthetics to tell a story and inspire.